Love it Clean is our contribution to making not only homes a cleaner place – but also the environment.
Addressing industrial and consumer waste is one of the most important environmental issues. Our oceans, agriculture and quality of life ultimately depend on how businesses and consumers address the human impact on earth. Waste in the environment is a global issue that requires action. As a manufacturer of world-renowned cleaning brands we have a responsibility to preserve our planet for future generations.
We focus on three main areas where we believe we can make the biggest difference – by creating products that last, by giving materials a second life and designing out waste.
“Making our economy sustainable is not a coincidence, but the direct result of actions we take – as companies and consumers. We can be proud of our achievements to date. Our durable products help save waste, while delivering excellent product performance. In recent years we continuously increased the use of recycled plastics in our solid plastic products from 15 to over 40 percent. Nearly all our plastic packaging is recyclable. But we have a responsibility to continuously improve and make a difference where we can. That is why we founded our corporate initiative Love It Clean, which embodies our core belief that we have a responsibility for future generations. For the upcoming years we are dedicated to achieving ambitious goals, and we are a signatory of the Ellen MacArthur Foundation‘s New Plastics Economy Global Commitment. Because we believe that in sustainability less is more, we want to continue reducing waste, fostering sustainable packaging, designing out virgin plastic and focus on what we do best: Creating high quality products that last.””
KARIN OVERBECK
CEO of Freudenberg Home and Cleaning Solutions GmbH (FHCS)
WE GIVE MATERIALS A SECOND LIFE
LOVE IT CLEAN IS OUR CONTRIBUTION
to making not only homes a cleaner place – but also the environment.
We focus on three main areas where we believe we can make the biggest difference – by creating products that last, by giving materials a second life and designing out waste.
2 YEARS ZERO WASTE
Our durable products help reduce the amount of disposable waste. Most of our microfibre refills mop heads last more than two years. Even if you wash them regularly. So our washable products keep your home and your conscience clean.
RECYCLED PLASTIC
By using recycled plastic we save valuable raw material from being scrapped, never to be used again. Today, over 40% of the solid plastic parts used in our cleaning products are made with recycled material, and we make our plastic packaging out of 100% recyclable polypropylene / polyethylene packaging.
WE GIVE MATERIALS A SECOND LIFE & CREATE PRODUCTS THAT LAST
VILEDA #LoveItClean PRODUCTS
1-2 SPRAY - effortless and quick cleaning
always ready - no bucket needed
microfibre pad washable and reusable up to 200 times
no need for chemicals - it removes 99% of bacteria only with water
Turbo 2in1 spin mop - easy spin & dry - pedal activated
complete system consists of bucket, handle and mop; containing more than 30% recycled material
produced in Europe - reduced CO2 footprint
microfibre mop is machine washable & re-usable
1-2 SPRAYmax - better cleaning, less waste!
always ready - no bucket needed
microfibre pad washable and reusable up to 200 times
no need to chemicals - it removes 99% of bacteria only with water
Recycled PET in our brooms
Since 2005, bristles in most of our brooms have been made from recycled polyester taken from used bottle chips. We reduce the content of virgin raw material and we ensure, that the bristles are firmly anchored to the frame, compared to traditional bristles.
Minimise Packaging
We constantly strive to minimise the amount of packaging material we use. We have developed a holistic approach that considers packaging performance and environmental impact across the supply chain. We take new, innovative packaging materials into account that help to reduce the impact on the environment.
OKEO-TEX® Certified
STANDARD 100 by OEKO-TEX® is one of the world‘s best-known labels for textiles tested for harmful substances. Often, the limits set for the STANDARD 100 exceed national and international requirements. Many of our textile floor cleaning products & cloths are certified according to OEKO-TEX® STANDARD 100. This confirms: our products are tested for harmful substances and are safe for human ecology.
Reduce the virgin raw materials content
We use a unique technology to reduce the content of virgin raw material in a variety of brooms. This makes the broom head lighter and allows us to save plastic. Also, a variety of our products are certified by Plastica Seconda Vita.
Our long-lasting, washable products keep your home and your conscience clean.
Our durable products help reduce the amount of disposable waste. Most of our microfibre refills last more than two years. Even if you wash them regularly.
Our high quality refills with their powerful microfibre reduce the amount of chemical agents necessary for a thorough clean and they even remove 99% of bacteria - just with water.* (the test methodology included testing on 2 most common in home bacteria (E. coli and S. aureus) on hardwood floor & ceramic tile surfaces)
